Jacob Price, MS, APC
Recovery Coach & Sober Companion
- Masters of Science: Clinical Mental Health Counseling
- Bachelors of Arts: Pyschology
- 7+ Years Sobriety
- Group Therapist
- Trauma Therapist
- Primary Therapist (Mental Health & Substance Use)
- Assistant Clinical Director
- Associate Professional Counselor
Hello, I'm Jacob!
I’m so thrilled to see you taking the first step in your journey by doing the research to find the services that best assist you with your needs. While you’re here, I’d love to tell you a little bit about my journey, my experience, and the passion that so fiercely fuels SOBRI.
Let me begin by saying this: I may not know exactly how you feel, but I know how it feels. The hollow ache of staring into a mirror and barely recognizing the reflection staring back. The weight of wanting more for yourself while feeling like what you want is just out of reach; so distant it might as well belong to someone else.
I’ve walked the uncertain path of early sobriety, where the silence can be loud and the truth even louder. I’ve stood in the wreckage of my own choices, and I’ve also stood in the light of transformative change. I did this with the right people, at the right time, who reminded me of who I truly am. This is the story of that journey: of falling, rising, and finding my way back to the person I was always meant to be. And if you're ready to take that first step, I hope to walk alongside you on yours.
The road to recovery was anything but linear. I didn’t find my way back on the first try, or the second. While some people do, and many can, I unfortunately just wasn’t one of them. My journey was marked by false starts and hard lessons, by relapses and reckonings. I moved from one treatment center to the next, from one sober living home to another, piecing together hope from the fragments of what felt like failure. It was a path paved with persistence, not perfection.
Upon making the pivotal decision to try one more time, I was eventually led to the right people, at the right time, who are transformative in my journey and still a part of my life till this very day.
Once I stepped into sobriety for the final time in 2018, I was hungry for change; desperate not just to survive, but to build a life worth living. I committed fully, heart and soul, to whatever it took to hold onto that second chance. And along the way, I noticed something that stuck out to me: while there were countless professionals with impressive degrees, few seemed to carry the weight of lived experience. There was a gap; between theory and reality, between textbook knowledge and the raw truth of addiction. I knew then I wanted to be that bridge. I wanted to turn my pain into purpose, and become the kind of help I had once needed most. So I did.
After my first year of continuous sobriety, I made the decision to go back to school. I made this decision with two major reasons: to be the change I wanted to see in the field and to help others just like me. I studied psychology at The University of North Carolina at Asheville, and immediately moved to Miami to pursue my Master’s degree in counselor education through the clinical mental health counseling track. Upon completing my education in Miami, I made the decision to return closer to my roots, and embark on a new journey in Atlanta, GA.
In my experience as a therapist, I have worked as a trauma therapist, a primary therapist for both mental health and substance use, a group therapist, and as an assistant clinical director at a behavioral health center in Atlanta, GA.
But I kept seeing the same challenge: so many people were relapsing during these gaps in the addiction treatment system. I knew then I wanted to set out to create something to bridge these gaps. I would come home from work every night and begin putting pieces together religiously on the idea of closing this divide. I would sit up with my notebook (in my pjs, of course), jot ideas, and lean on long-term sober friends for their input on what I could do. Then, it finally came to me: combining my professional experience with my personal experience to provide immersive, personalized, around-the-clock support for individuals transitioning from treatment, those seeking a non-traditional path, and anyone needing help applying their skills in the real world.
And, with that, came the creation of SOBRI.
Since founding SOBRI, I have had the true privilege of getting to work with some of the most incredible families and individuals, living out my passion for helping others just like me. I have brought my services to multiple different cities; including Atlanta, Brooklyn, Manhattan, Palm Beach, Miami, Los Angeles, and Charleston. Growing up, my dad would always tell me, "If you do what you love, you'll never work another day in your life." And, he was right. Because there's nothing more special to me, or that I love more, than assisting individuals with making transformations, owning a sober life, and learning what it means to truly embody living sober, one day at a time.
What makes my services through SOBRI so different is that I'm there when it matters most. I walk alongside individuals throughout their recovery journey, offering parallel experience, compassion, understanding, accountability, and grace, right where real life happens. Not in a bubble. Not removed from reality. In reality. It is my deepest commitment to assist individuals on the journey of learning what it means to thrive in sobriety, and return to the version of themselves which existed long before addiction came and took its place. Because the truth of it all is: getting sober isn't the end, it's just the beginning.
When you're ready,
Jacob